Eiffel Trading Marketplace
The first-ever online marketplace for contractors and local governments to buy, sell, or lease used heavy equipment and materials — powered by Salesforce.
A marketplace that didn't exist
Contractors and local governments had no centralized way to buy, sell, or lease used heavy equipment and surplus materials. The existing process relied on word of mouth, trade magazines, and scattered regional auctions — slow, opaque, and expensive.
Eiffel Trading Co. wanted to build the first online marketplace specifically for this industry: a place where a county in Texas could list surplus pipe, a contractor in Ohio could find a used crane, and both parties could transact with confidence.
The platform needed robust search and filtering for highly specialized equipment, verified seller profiles, and a listing experience that could handle everything from a $500 guardrail to a $2M tunnel boring machine — all built on Salesforce to integrate with the company's existing CRM and deal pipeline.
Discovery, listing, integration
Discovery & Search
A faceted search system let buyers filter by category, condition, price range, location, and industry — surfacing the right equipment in seconds instead of weeks. Auto-suggest and saved searches kept repeat buyers coming back.
Listing Experience
Sellers could create rich equipment listings with multiple photos, detailed specs, condition ratings, and flexible pricing (buy, lease, or make an offer). A streamlined wizard reduced listing creation from 30 minutes to under 5.
Salesforce Integration
Every listing, inquiry, and transaction flowed into Salesforce, giving the Eiffel Trading team full visibility into their deal pipeline. Custom Apex controllers and triggers powered the marketplace logic while Salesforce handled data, workflows, and reporting behind the scenes.
The finished marketplace
