WTA Website Redesign
A complete redesign of the WTA's digital platform — balancing live scores, player profiles, video, tournament brackets, and editorial content into one cohesive experience across desktop and mobile.
Data density meets editorial design
The WTA's digital platform needed to serve fans checking live scores between points, journalists looking for match stats, and casual visitors browsing player profiles and video highlights — all within the same interface. The existing site struggled to balance real-time match data with the editorial and video content that drives engagement.
The redesign had to unify live scores, match heroes, video libraries, score history, tournament brackets, leaderboards, and player profiles into one cohesive experience that felt fast and navigable on both desktop and mobile — without sacrificing the information density that power users depend on.
Architecture, profiles, responsiveness
Information Architecture
Organizing live scores, news, video, stats, and tournament data into intuitive hierarchies and user journeys. The homepage surfaces real-time match data front and center while editorial content, rankings, and video sit in structured layers below — giving every audience a clear entry point without overwhelming the page.
Player Experience
Comprehensive player profiles with career stats, head-to-head comparisons, match history, and social content. The H2H view lets fans quickly compare two players across key metrics — surface records, recent form, and tournament results — with a layout that makes the data scannable at a glance.
Responsive & Mobile
Adapting data-rich layouts — scoreboards, brackets, stat tables, and video libraries — for mobile without sacrificing information density. The mobile experience prioritizes live scores and match data at the top, with collapsible sections for deeper content, ensuring fans can follow the action in real time from anywhere.
The finished experience
